Información Estática
Valuable content that depends entirely on whether the audience decides to open, scroll and finish it.
Tu organización tiene un mensaje importante. Pero antes de que los jóvenes puedan comprenderlo, primero tienes que captar su atención. Transformamos temas importantes en experiencias de Reading Week interactivas diseñadas para móviles, creadas para ser leídas, sentidas y compartidas.
Children, teenagers and young adults experience much of their world through smartphones, messaging interfaces, social platforms and digital content.
Meanwhile, many of the world's most important social messages are still being delivered through static PDFs, brochures, presentations and institutional videos.
The problem is not that the information is unimportant. The problem is that the format often asks the audience to adapt to the campaign instead of designing the campaign around the audience.
Mezel Education and EBCHATS create short, interactive chat stories that use characters, dialogue, tension and emotion to turn an institutional message into something a young person can actually experience.
You don't have to abandon traditional communication. Puedes crear una experiencia diseñada específicamente para captar attention on the device already in your audience's hand.
Valuable content that depends entirely on whether the audience decides to open, scroll and finish it.
Powerful when watched, but competing against an endless stream of other video content for the same attention.
Una historia breve que se desarrolla momento a momento at a time, inviting the reader to follow characters, emotions and decisions until hasta que el tema se vuelve personal.
Tu organización aporta el conocimiento del tema, objective and audience. Our creative and educational The Reading XP transforma esa idea en una experiencia de historia interactiva para móviles.
Cuéntanos el tema, la comunidad y la conversación objective, geography, language and what participants should understand, feel or do.
We develop the concept, characters, dialogue, emotional structure and 5–10 minute reading journey.
Share through QR codes, WhatsApp, social media, websites, schools, events and partner networks.
Cada organización decide cómo vivir la experiencia questions to understand what participants learned, remembered or intend to do.
Imagina una Reading Week sobre prevención del suicidio en la que a young reader follows characters through a difficult situation, recognizes warning signs and sees how speaking up and asking for help can change an outcome.
El mensaje importante sigue estando presente. But now it has a human context.
At the end of the experience, your organization can present official resources, next steps, support information or calls to action.
Una Reading Week puede compartirse a través de grupos de WhatsApp, organizaciones aliadas, social networks, school communities, events and QR codes—without requiring anyone to install an app.
Activate the communities and distribution networks you already have.
Lleva la Reading Week a múltiples languages, countries and audiences.
Let partners, volunteers and communities ayuda a amplificar una experiencia compartida.
Innovation is most valuable when it improves impact. Una Reading Week le da a tu organización una experiencia moderna y significativa that is easy to demonstrate, easy to distribute and designed to generate participant response.
“We've never tried this before.”
Sometimes that sentence is exactly where a new conversation with your audience, partners and donors begins.
¿Qué tema es importante para tu comunidad? Are you ready to try something beyond the usual PDF, brochure or institutional video?
Tell us about your audience, objective y comunidad. Nuestro equipo se pondrá en contacto contigo to explore how it could become an experiencia Reading XP.