Static Information
Valuable content that depends entirely on whether the audience decides to open, scroll and finish it.
Your organization has an important message. But before young people can understand it, you first have to earn their attention. We turn awareness campaigns into mobile-first interactive stories designed to be read, felt and shared.
Children, teenagers and young adults experience much of their world through smartphones, messaging interfaces, social platforms and digital content.
Meanwhile, many of the world's most important social messages are still being delivered through static PDFs, brochures, presentations and institutional videos.
The problem is not that the information is unimportant. The problem is that the format often asks the audience to adapt to the campaign instead of designing the campaign around the audience.
Mezel Education and EBCHATS create short, interactive chat stories that use characters, dialogue, tension and emotion to turn an institutional message into something a young person can actually experience.
You don't have to abandon traditional communication. You can add a format specifically designed to capture attention on the device already in your audience's hand.
Valuable content that depends entirely on whether the audience decides to open, scroll and finish it.
Powerful when watched, but competing against an endless stream of other video content for the same attention.
A short narrative that unfolds one message at a time, inviting the reader to follow characters, emotions and decisions until the campaign message becomes personal.
Your organization brings the expertise, objective and audience. Our creative and educational team transforms that brief into a mobile-first interactive story.
Explain the issue, audience, campaign objective, geography, language and what participants should understand, feel or do.
We develop the concept, characters, dialogue, emotional structure and 5–10 minute reading journey.
Share through QR codes, WhatsApp, social media, websites, schools, events and partner networks.
End the experience with campaign-specific questions to understand what participants learned, remembered or intend to do.
Imagine a suicide-prevention Reading Week in which a young reader follows characters through a difficult situation, recognizes warning signs and sees how speaking up and asking for help can change an outcome.
The important message is still there. But now it has a human context.
At the end of the experience, your organization can present official resources, next steps, support information or calls to action.
One Reading Week can move through WhatsApp groups, partner organizations, social networks, school communities, events and QR codes—without requiring anyone to install an app.
Activate the communities and distribution networks you already have.
Bring the Reading Week to multiple languages, countries and audiences.
Let partners, volunteers and communities help amplify one shared experience.
Innovation is most valuable when it improves impact. A Reading Week gives your organization a meaningful shared experience that is easy to demonstrate, easy to distribute and designed to generate participant response.
“We've never tried this before.”
Sometimes that sentence is exactly where a new conversation with your audience, partners and donors begins.
What topic matters to your community? Are you ready to try something beyond the usual PDF, brochure or institutional video?
Tell us about your audience, objective and message. Our team will contact you to explore how it could become an interactive chat story.